This innovative donor development program has been a huge success in the UK for over 10 years. Through a strategic partnership, HCB Canada has developed this program for the North American marketplace.
The Home Charity Box™ is used like a piggybank to collect loose change from family members and visitors.
Traditionally, the initial communication with a prospective donor contains a request for financial support after which charities try to extend the relationship through a combination of stewardship and solicitation communications. Home Charity Box™ was created from a donor's perspective.
The basis of the Home Charity Box™ program is to build a relationship with the donor prior to making a financial ask. Starting with a telephone contact, a potential donor is asked to accept — by mail — a small cardboard "house" that is to be placed in their home. This innovative fundraising instrument has the capacity to engage entire households in your cause.